I have long recommended Pinterest as a great way to grow the audience for your blog and to ultimately make more sales of your products and/or services.
Pinterest however, is less a social media platform and more a search engine and that means that as well as great visuals you also need to be including keywords in your profile, boards and pins. As we work through this experiment I will delve more into those details, but today I wanted to outline what I will be working on in the coming months – you may want to watch or you may even want to dive in too.
How I Have Used Pinterest Up to Now
So while I have enjoyed using Pinterest up to now and seen really good results on some of my profiles – I have a few – I want to know what will happen if I really dig into working on it and to utilise some tools that will help my pins to get found.
So we come to the Pinterest experiment. Over the coming weeks and hopefully months, if things go well, I’m going to share my results with you and the work I am putting in to get those results.
I am prepared that at the beginning it will take consistent work – for example creating the pins and pinning every day – but I am confident that the tools I am choosing to use will help with that – plus I enjoy Pinterest as a platform, so that should make life easier.
The Starting Point
The two Pinterest profiles I am going to be working on are the one for this site – my AlisonMWood one, and the profile for my Pet Hooligans blog. If you want to check either of those out you can do so at the links below.
AlisonMWood – currently 13.5k monthly viewers
Pet Hooligans – currently 11.2k monthly viewers
Here’s what I have done on both of them so far to lay the groundwork.
1. Gone through each and deleted out any old, crappy pins that just didn’t sit right with me. Going forward all the pins I create for my own business (not repins) will be the proper shape for Pinterest – so 735 px wide and 1102 px in length. I am also going to add text to each of them – as I feel that encourages people to click through.
2. I’ve created new boards and I will add to these as I pin more content – I think it’s important to have a wide range of boards, partly because I’m then offering my followers a good amount to look at, and more importantly so I can pin the same pin to multiple boards, to give it the best chance possible of being seen. (More on that later).
3. I’ve included keywords in my profile and in my board descriptions and I will continue to do that with each pin.
Going forward I am committing to pinning to both platforms at least 12 times daily. This will be a mixture of my own newly created pins for my existing and new blog posts; for my products/services; and for my freebies. It will also include repins of other people’s content.
I am using Tailwind to help me with this and to gain more visibility for my pins.
There is a free trial where you can get up to 100 pins. I’ve experimented with the free trial and loved what I have seen so far and therefore have upgraded to the paid version for both platforms. Just on a month by month basis at the moment until I am 100% sure of it and then I may well switch to the annual accounts, as you get more included if you pay yearly.
So what have I found to be the main advantages of Tailwind?
First, the scheduling. I can pop in there at the weekend, fill up my queue and then these pins will drip out across the week – at times Tailwind suggests I will get most traction. And these times will evolve as Tailwind learns more about my audience.
Second, the power of Tribes. Within Tailwind, on the basic paid account, you can join 5 Tribes and share 30 pins per month to these Tribes. These get picked up by others within your Tribe and repinned, giving you access to a much wider audience. I will be sharing more about this as we progress through the experiment. These Tribes are also a great place to find good content to repin to your own boards – saving you a ton of time.
Third, the ease of SmartLoop. This part of Tailwind proved to be a revelation for me. Basically, it means you can take your pins and automatically share them to your other boards – but all spread out so you are not spamming. It also helps you to see what pins are performing well and whether they need to be tweaked or swapped out. Again, I will keep you posted on my progress.
So that’s the experiment in a nutshell. I will be checking back in, probably monthly, and letting you know how my stats are progressing and what I am finding is working well for me, so maybe you can try some of the ideas too.
Share below if you are interested in finding out more about my results and whether you might just start a Pinterest experiment of your own?