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If your inbox receives close to Text Request’s reported average of 88 emails per day, how often do you make time for newsletters? Amidst important banking emails, conversations between clients and those exciting shipment notifications, most of us seldom take more than a brief glance at any marketing material that comes our way.

Despite this, email marketing remains one of the most effective methods we currently have at our disposal, with Campaign Monitor reporting an average ROI of 4,400 percent. Think about it – that means every pound you spend has the potential to return around 44 pounds. That is, if your newsletters are effective.

One of the most crucial ways to ensure the potency of your newsletters is to use the right template. With this in mind, I’ve put together my four favorite newsletter templates that are currently available on the web.

Blog Template – Personal Swim Coach

Building an effective newsletter for a blog can be tricky. You’re not aiming to generate more sales or returning customers like you would for an online store. Instead, the goal is to build engagement among your readers and make sure they know that your blog is there to provide value.

This free blog template is for a personal swim coach. It makes use of testimonials, case studies and helpful content that emphasises your willingness to provide your audience with as much value as possible. Also included are additional content offerings such as e-books and infographics.

You can find this template, among a variety of other free templates available to download at SendinBlue. They also have other digital marketing tools for SMEs.

Startup Template – Kant

If you’re running a startup, it’s important to ensure that your target audience is reachable no matter what device they’re using. This is a major focal point of the Kant template, which allows you to market to readers on desktop, mobile and tablet devices. Responsive, elegant and professional, Kant is ideal for startups of all kinds.

Small Business Template – NimIce

Small businesses need to rope in customers by sending messages that are easily seen, understood and more importantly, provoke the reader to take action. This is difficult when your newsletter is loaded with all kinds of content. The Interactive Design Foundation explains how information overload is a major issue these days, so it pays to keep it simple.

NimIce features a generous amount of padding and clever use of white space that pushes readers to pay attention to your message. As this post on Entrepreneur puts it, building effective copy that captures your audience and gets them interested in your products is just as crucial for newsletters as it is for blog posts, which is why this design is so effective.

Versatile Template – Atellar

If you prefer a one-size-fits-all solution, then Atellar is a good option. The versatile and responsive layout of this newsletter is designed to work with just about any kind of campaign. Key features include brief article teasers, call to action sections, and featured image components.

Conclusion

These days, you don’t need to be a marketing guru to build an effective and responsive newsletter. Once you have a good template, a bit of determination and creativity is all you’ll need to reach your marketing goals.

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