What’s a Lead Magnet and Why Do I Need One?

What’s a Lead Magnet and Why Do I Need One?

Simply put a ‘Lead Magnet’ is something you give away, in exchange for someone giving you their email address and signing up to your mailing list. It can take many forms: a written pdf; access to a video or audio; a short course delivered by email; a...
It’s Time to Commit

It’s Time to Commit

There are lots of moving parts to building and promoting a business. There are also many ways to approach marketing. Should I head to networking meetings, jump on social media, start blogging, or even streak naked through the centre of my hometown to just get...
20 Ways to Grow Your Email List

20 Ways to Grow Your Email List

Ok so before we talk about growing your list it’s important to realise that you need an incentive to encourage people to sign up to your newsletter. This is sometimes referred to as a ‘lead magnet’ and it can be any of the following: a downloadable resource in a pdf...

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