I hear you.
Time, it’s the one thing you need more of in your business. Well, and maybe clients too 🙂
In order to get clients however, you need to spend time on marketing – and marketing takes you away from the core of your business – so what’s a gal (or guy) to do?
Well the key is to compress your marketing into the smallest timeframe possible – while still making it as effective as possible. To that end, here are my 6 recommendations for time saving online marketing tools for small business owners.
If you don’t know what you need to be doing and when, then you are already fighting a losing battle. Asana is a free tool which can help get you organised. Use it as a simple to-do list, create projects or even share tasks with others (such as your VA or tech person). This is a time-saving tool I use daily and wouldn’t want to be without.
Social media is a vital way to get exposure for your business, but in order to use it effectively you need to be posting regularly and recycling evergreen content (in a smart, non-spammy) way. Since starting to use Smarterqueue I have seen engagement and click throughs to my website rise steeply and it saves me a HUGE amount of time every week. Take it for a spin with a 30 day free trial and even better it’s very low cost after that.
Ok, so you are writing blog posts – but are you including keywords which are going to help you get found? This isn’t as complicated as it sounds and Jaaxy makes finding keywords and knowing whether you have a chance of ranking on the first page of Google simple. Take a look at the short video I created on it here and if you want 30 free searches sign up for an account (no payment details required.)
This tool saves me hours of time every week and anyone can use it to create great graphics which make your content stand out. One image can be resized for all the different size requirements of social media, plus it includes thousands of images and quotes – so you don’t need to waste time searching around for what you need. I have created a quick demo on it here and you can sign up for a free Stencil account here.
Not all mailing list providers are created equal and when you are ready to move on from Mailchimp (where most people start out) you will love the flexibility of Convertkit. It allows you to easily tag your list, create multiple opt-ins and place your sign up forms virtually wherever you need on your website. Take a look and see if it’s right for you.
Knowing your website stats is vital if you want to know where people are coming from, what they are reading, and what keywords they are using to find you. Google Analytics is great but I love Clicky simply because I find the data so much more accessible. You can try it out with a free account.