When you are first thinking about setting up a website or blog there are many options out there. You could opt for Blogger.com, WordPress.com, Squarespace.com or even custom software designed for your site only.
However, from my own personal experience of building websites (and yes I have tried a few different methods) I always recommend opting for a self-hosted blog built on the WordPress.org platform. Here are the key reasons why:
Benefits of Using WordPress
1. Ease of Use.
The WordPress dashboard is easy to navigate and once you have got used to the process it is not difficult to make changes or to write blog posts.
2. Access It Anywhere.
Because WordPress is web based you can access it from anywhere or from any device, so you can log in even from a phone or tablet. No more being chained to your desk.
3. No Coding Required.
WordPress allows even the most avid tech avoider to build and run a website.
4. Search Engines Love It!
Search engines love WordPress and therefore rank sites built on the platform well – as long as they are optimised well for SEO (which you can do with a plugin) and contain strong content. Also when you use an SEO plugin it does much of the work for you as it prompts you to add the title, short description and keywords etc.
5. Looks How You Want It to Look.
The array of themes and plugins out there mean that you can get the site to look how you want as it is pretty much 100% customizable.
6. The Site Belongs to You.
Because you have purchased a domain and hosting the site belongs to you. That means no-one else can change the rules or say what you can or can’t add to the site.
7. Low Cost.
WordPress is free open-source software and many of the plugins and themes are also free (although you can go premium too depending what you need). Therefore all you need to pay for is a domain and hosting which can cost you less than $60 a year.
8. Can Have Multiple Users.
Does more than one person need to write for your site or log in to make changes? Then WordPress offers the ability to add multiple users – even all writing under their own name if necessary.
9. Highly Flexible.
You can use WordPress as straightforward static website or you can have it with a continually evolving blog. The software is as flexible as you need it to be.
10. It Evolves.
Your site can grow and evolve as your business does. Once you have WordPress installed you can change the theme, add functionality, add a shop – whatever you need. In addition, because it is open source the software, plugins, themes are always being improved upon, which makes for a better experience all round. Why choose something that’s going to be clunky, out of date or with security issues within a very short period of time when something so much better is available.
By choosing WordPress you are future proofing one of the most important elements of your business – your website.
Want to learn how to set up a WordPress site from scratch? Or improve your skills so you can make changes easily yourself without the help of a developer? Then take a look at the full details of my Let’s Work WordPress online course – and let me walk your step by step through getting a website online.