I know I say this ALL the time but your blog can have a BIG impact on the amount of traffic flowing to your website.
How do people find you in the search engines? It’s often through those topics you are writing about on your site. Why do you want that traffic? Because when people stop by there is the potential that they will sign up to your mailing list or purchase one of your products or services.
Therefore, the more frequently you blog, the more chance you have of growing your audience.
Now don’t get scared, I’m not talking about the frequency with which I am blogging in this month of I’ve Taken Leave of My Senses. I’m talking about your regular blogging schedule of anything from a couple of times a month to maybe a couple of times a week. What’s that you say? You haven’t actually blogged for the last few months!
Don’t worry I know how easy it is for that to happen. You are busy, life gets in the way and sometimes you just don’t know what to write about. What I will say though is that NOT blogging can seriously impact your chances of getting found, and none of us wants that.
What can we do then to ensure we blog more consistently and ultimately stay on track growing our audience? Here are my 5 top tips:
1.Recognise the importance of blogging.
I don’t mean surface acceptance of the fact that ‘it’s important to blog’. I mean a deep recognition that if you want to get more traffic, blogging is one of the best ways to do it. Therefore, it needs to be a priority.
2. Decide on your frequency of posting and stick with it.
Don’t go crazy and say you will post 3 times a week if that really isn’t feasible for you, but make a decision and schedule it into your calendar. If you know you are going to post once a week for example, decide on the day the post will go live every week and make it non-negotiable.
3. Create a bank of blog ideas that you can turn to.
It’s much easier to do that than to be searching around for a topic at the last minute. Get out a notebook or download this free printable (no email required) and start coming up with a list of at LEAST 10 ideas. Think about the topics you know well, messages you want to get out into the world, seasonal happenings, what people ask you about or even ask the question on social media as to what people are struggling with – and then answer that need.
4. Add a great image.
When you (or others) want to share your blog post across social media it needs an image with it to get the most attention possible. Check out my video on the easiest way I have found to create graphics.
5. Make your blog posts work for you.
I know it takes effort to write a blog post so make sure it works for you in as many ways as possible. Send it out to the people on your mailing list and share it across social media, not just once but regularly (as long as it is evergreen content and not time-sensitive.) The best tool I have found for getting more engagement on social media and recycling content is this one.
Once you get into a routine with blogging it starts to flow more naturally. Don’t worry about being a perfectionist with the content you put out. Yes, you want to do the best you can, but if you get caught in a perfection loop you will start to procrastinate. 90% good and out there, is better than 100% perfect and still in your head!
Another benefit to blogging is that as you write people start to feel they know you and therefore trust you. And who are people more likely to purchase from? People they feel connected with.
With so many upsides to blogging, it’s time to make that committment to publish regularly. Leave me a comment below if you are ready to unleash your blogging potential.