If you’re putting together any type of content on the web, you probably know a little something about SEO already.
But if you haven’t taken the time to really sit down and learn about it, it may seem like a confusing mess of terminology that doesn’t make a lot of sense and concepts that may be hard to follow.
Although SEO can be challenging to figure out, especially when you’re a new web content creator, there are some basic principles you can follow to make it a little easier to manage. When you put these into practice, you’re sure to see better results with your web content almost instantly.
Here are 4 ways to make SEO work for you regardless of the type of content you’re putting together.
Understand the Concept
SEO is the acronym for Search Engine Optimization. Basically, this means anything that can help make your web content easier to find when it’s indexed in search engines like Google.
Think of it this way: if you’re dentist’s office, you want to focus on dental SEO to make sure potential new patients can find you when they need you. You wouldn’t want to include content that doesn’t have anything to do with your practice, but you do want to ensure that everything helps point people to your web site when they search for dentists in your area.
The same is true of SEO for any other area or topic, too.
Having good content on your site is the most important part of SEO. This means making sure your posts, articles and write-ups are free from typos, errors, and incorrect grammar. The more accurate and well-written your information, the more credible your site becomes. And this will make it easier to find in search engines later on.
Titles and Tags
The titles of your web pages and blog posts are important indicators of what’s to come for anyone who’s thinking about clicking on them. You want them to be informative but also exciting and interesting enough to draw in readers.
Be sure the titles you choose include relevant keywords (more on that in the next section).
The same is true of meta tags in your content. You’ll use HTML to add meta description tags that will make it easier for people to find the content you’re producing.
Keep Up with Keywords
Keywords are a very important part of proper SEO. You need to include keywords people are searching that may have something to do with your content. For example, think of a blog post about taking care of a pet snake. This is a specialized area that will have a specific set of readers. You don’t want to include keywords that relate to all types of pet care, since this is a niche area. Instead, use search terms that may have something to do with your readers as well as your content: snake care, terrariums, pet snakes, etc.
Don’t forget to add keywords to your image titles, too!
And there you have it! This a great way to get started understanding SEO and how it can work for you. From here, you can branch out and learn even more about this very important aspect of producing and creating web content.