Whether you have an offline business which you are taking online, or whether you are starting out by selling direct via the web there are a lot of things to take into consideration. It’s no wonder that people lose their way, get sidetracked and end up spending a lot of time on things that don’t actually matter a great deal. (Don’t worry, I know because I did those things too).
Today I want to share some of the mistakes I see made that will negatively impact your success. Some you may think are not that important, but from personal experience they slow you down – and speed and energy matters when you are building your business. When I say energy I mean momentum and keeping in flow – if these get lost it will lead to negativity and ultimately disillusionment.
Also, when I talk about rookie mistakes there is no judgement here – truth is, most of these I made myself. However, by sharing them with you I hope to help you avoid some of the pitfalls. Ok, let’s dive in.
1. Using your Facebook Profile to Promote Your Business
I still see people doing this and it’s such a bad idea – always set up a Facebook page for your business and don’t try to use your profile. First, because using your profile for business is frowned on by Facebook and it could get you banned. Second, because a Facebook business page gives you so many more options – you can link out to your website, you can add a Call to Action, you can much more easily interact with your followers. If you want to know how to set up all your social media profiles effectively + much more about growing them, then check out my Social Media Bootcamp.
2. Trying to Do Too Much At Once on Social Media
Choose maybe two or three profiles to start with and use them consistently – you can always add in more later as you grow but starting with too many will stretch your time too thinly. Also, use a scheduler like Buffer to save bags of time, you can even add in feeds so you can always share relevant content for your niche.
3. Trying to Use a Free Web Builder to Present a Professional Shop Window
One of the key elements for your business is your website and it’s a mistake to try and cobble something together using a free web builder – it won’t look great and more importantly it won’t rank well in the search engines so you won’t get found by your audience. You also want to have a website where you own and control it. My recommendation would always be to hire someone to build a site for you or to learn how to do it yourself, maybe by following a course.
If you opt for WordPress it will give you long-term flexibility and your website can grow and evolve with you, so you won’t be left with some clunky, out-of-date, website. You will need a domain and hosting, which doesn’t cost the earth and apart from that there are no ongoing costs.
4. Not Growing a Mailing List
You MUST start building a mailing list as early as possible. You are missing out on a lot of potential revenue if you don’t do this. (I didn’t start a mailing list for a long time and it’s one of my biggest regrets). When you connect with people via email you are building trust and you can regularly tell them about your information, products, services etc. Get started with Mailchimp which is free for up to 2k subscribers or my favourite Convertkit.
5. Not Being Consistent
Yes there are going to be times when you procrastinate but try not to get caught up in the cycle of seeking perfection in everything you do. 90% done and out there is better than 100% perfect and still in your head. Also whatever you do, do it CONSISTENTLY. Whether that’s social media updates, sending a newsletter or writing a blog post.
If you get these five things on track you are setting yourself up for success. That doesn’t mean you have to do everything all at once but at least start out in the right direction on each one.
If you want someone to take all aspects off your hands then take a look at my Complete Business Solution.